The Connection

Digg This

Well I think I know why. Now I’m not trying to come off as one of those “I’m fucked in the head and think I know everything about the new things those crazy kiddies do on the internet” type of analysts A.K.A. any “expert” featured one the Faux News Network. I also own no Apple stock, but I do own an iMac, iPod, Apple TV, and a few T-Shirts though which some would say is pretty damn close to actually owning stock.

Now to the point.

I’m just here to give my ideas on why Apple is, quite possibly, the most loved electronics company on the planet earth. They have one of the largest fan bases of any electronics/retail/software/media company, and here are my five points as to way hardcore fanboys and yo’ grandmama love Apple.

One.
Apple tends to look at things much different than your average “Uber-Corp.”. They have a much more consumer friendly, and even more then that, digestible way of designing their products and services. Take for example iTunes. It’s, as hinted by Mr. Jobs himself in an interview circa early 2007, the most downloaded and most popular software on both PC and Mac. Which is epic, and quite believable. It’s simple, intuitive, pretty, and there are a shit load of iPods out there. So it’s simple Apple makes things appealing, where as, say, Dell hasn’t really nailed the whole “Smexy” thing quite yet.

Two.
Retail is vital to Apples most recent success. Through their stores they’ve managed to reach out to folks that may not have ever thought to visit their website. For example, I’ve seen, on numerous occasions, a couple walk into the Apple Store at Mall of America that’s well over 60, look around, get a few questions answered, then leave with a new, lets say, iMac, a printer, and an iPod or two. Now there’s no way in hell you would’ve seen that about 3, maybe 2 years ago. Point is, Apple’s retail locations have a sort of pull affect to them. A sort of, Macs are as simple as dirt that drags in that older crowd.

Three.
Advertisements are also a key part to Apple’s success. From the beginning they’ve had catch ads whether they were on TV or print. I’ve read in a great deal of places that Apple has a way of individualizing their products through ads. Think of the elegant iPhone and Mac ads. Now think of the upbeat iPod ad campaign. Both are very different in style, but in the end you still think “Yep, that’s an Apple ad.”. How might you ask? Well there’s the short version and the ultra-uber-super-long-technical-and-even-more-confusing answer, and there’s the simple one. The logo. It’s at the end of every, and literally every, Apple ad. Know the ads, love the ads.

Four.
It’s not to often that a huge corporation such as Apple reaches “Rockstar Status”. Just think about Mr. Jobs’ keynotes. Everybody in the tech world cares about what the man has to say or announce or spiff up or just those graphs and charts he always shows. The key, according the slimly educated mind of muah, is to have people that will listen to what you’re saying. Without that Apple and just about everybody on the planet would be a nothing. People car about what good ol’ Jobsie has to say.

Five.
Word of mouth is the best form, and the cheapest form of promotion. When push comes to shove comes to kick in the ass Apple makes great products. Enough people love them, that even if they all convinced just one person to buy a Mac, sales would skyrocket. Apple has built a loyal, trusting, diverse, and rather gargantuan fan base.

So all in all, Apple just does things different. You know what, Apple thinks different.

-Joshua Duffy
Email: Josh@friednerds.com

Filed under: Apple, thoughts by admin